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Excite UK, first launched in 1995, provides the very latest in personalised portal and search services. It is part of a European network, active in countries including Italy, Germany, France and Spain, which attracts over 5 million unique users every month.

On the 17th October 2007, Populis, a media company specialised in generating qualified traffic on the Internet, announced the completion of its acquisition of the European Excite group of companies.

The acquisition brings together the brand strength of an internet pioneer with the business and technical expertise of Populis’s specialist online media team. It includes the web properties active in the UK, Germany, France, Italy, Spain and the Netherlands.